In May 2017, the company announced they were using 100% renewable energy 3 years ahead of schedule. A year and a half later, their commitment to green energy is as strong as ever.
Known for creating one of the biggest selling children’s gifts of all time, LEGO have become iconic for their simplicity and style. However, these days the company is just as committed to renewable energy as they are producing plastic bricks.
After setting the target of running their business entirely on renewable energy, the LEGO group claimed a year and a half ago that they’ve already achieved their aim, 3 years ahead of schedule. The announcement was made alongside the opening of a 258-megawatt offshore wind farm in the Irish Sea, off the coast of Liverpool.
“We work to leave a positive impact on the planet and I am truly excited about the inauguration of the Burbo Bank Extension wind farm,” Bali Padda, the CEO of the LEGO Group, said at the time. KIRKBI A/S, the company that owns 75% of the LEGO Group, owns 31.5% of the Borkum Riffgrund 1 offshore wind farm in Germany, and 25% of the Burbo Bank Extension Offshore Wind Farm.
The LEGO Group also has a partnership with the WWF Climate Savers programme and works with other partners to advocate for renewable energy. To celebrate the achievement and raise awareness of renewable energy, LEGO built the world’s largest LEGO brick wind turbine, breaking the Guinness World Record in the process with a 7.5m, 146,000 brick structure.
The company’s commitment to renewable energy is just one of the long-term values of the brand, with LEGO announcing recently their #BuildToGive goodwill project, aiming to help hundreds of thousands of children around the world. A year and a half on from announcing their windfarm, LEGO also plan to install 20,000 solar panels on the roof of the LEGO factory in Jiaxing, China.
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